During the global racial reckoning of 2020, demand rose for all stylists to learn how to work with kinky and curly hair. Two years later, we checked in on the industry’s progress so far. BY SIERRA LEONE STARKS Originally published on Allure.com Seventeen stylists pile into Elle Marie Hair Studio, a salon located just north of Seattle, Washington. They came to get a crash course in a new hair-cutting method, one that requires mannequins with tight coils and kinks. They sit side-by-side in a line as their instructor, Tippi Shorter, pulls out a pair of curved shears — the perfect kind, she says, for cutting curls.  “This class puts you back in beauty school,” says Shorter, who is based in Kansas City. The veteran hairstylist and salon owner has worked with the likes of Kelly Rowland, Serena Williams, and Alicia Keys over the span of her career. “There are people in this room who

We are proudly partnering with the Make a Change Foundation and Hand in Hand Kids of Everett to brighten the holidays of children transitioning into the foster care system. When children are removed from their home in a crisis situation, there may be no immediate place for them to stay. Hand in Hand’s Safe Place shelter provides a short term haven for these children. It is a welcoming place for them to rest, play and be cared after while more permanent accommodations are made. Together we can make a difference in the lives of children in need. We are accepting donations of personal care items, clothing, coats, shoes, gifts, and more underneath our Holiday Giving Tree. These gifts will be given directly to a foster child under the age of 18. If you would like to make a Hand in Hand foster child’s holiday wish come true, please bring your

Is this real life?! We are SO incredibly honored to be one of the finalists for NAHA’s Inspiring Salon of the Year Award for 2022. What a way to bring in the holidays and close out a crazy couple of years! For those of you who may not know, The North American Hairstyling Awards (NAHA) is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists who push the boundaries of skill and artistry. The Inspiring Salon of the Year category, sponsored by SalonCentric, was introduced in 2020 to honor and celebrate salon culture whether it’s a salon’s environment or how the salon connects to the community. Not only are we honored to be included in the same category as our fellow nominees – Salon 27, Steller Kindness Project, Rachel’s Salon & Day Spa, and Oomph Salon – we are also the ONLY 2022

Original Publication FOR IMMEDIATE RELEASE Contact: Erin Walter erin@probeauty.org 520.405.2280 November 10, 2021 (Scottsdale, AZ) – The Professional Beauty Association (PBA) is honored to announce the 33rd annual North American Hairstyling Awards (NAHA) finalists. NAHA is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists who push the boundaries of skill and artistry. 2022 is no exception with stunning collections ranging from edgy Avant Garde to the razor-sharp precision of Haircutting. “The 2022 North American Hairstyling Award finalists showcase excellence, creativity, and technical ability,” shares Nina Daily, PBA’s Executive Director. “Year after year, we continue to be amazed by the level of talent and elevated artistry shown by these artists.” To win a coveted NAHA award, artists submit their collections in fourteen creative and inspirational categories of hair, makeup, and education excellence. Development of these collections often take months of envisioning, planning, and

All your favorite home care products from Redken, Pureology, and more are now available to purchase online, direct from Elle Marie! Our new online shop features an expanded range of products, a convenient subscription program, and FAST & FREE SHIPPING. Select your location to browse now!